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Why Lighting Can Make or Break Your Tradeshow Booth

Why Lighting Can Make or Break Your Tradeshow Booth

Why Lighting Can Make or Break Your Tradeshow BoothJeff Keller
Published on: 09/09/2025

Discover how strategic lighting can transform your tradeshow booth from overlooked to unforgettable. Creative Director Karen Hansler shares expert insights on accent, ambient, task, and architectural lighting to make your brand shine on the show floor.

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